suypertype


You Cannot Not Use Type

Typography is everywhere in communication design, influencing and ideally enhancing meaning. Choosing a custom typeface can improve your message by underlining your company's philosophy and culture. We design typefaces that reflect your corporate personality, in any media, on any platform.

Design

With Sense and Sensibility

At Supertype we approach the design of a typeface with sense and sensibility. Understanding and utilising our clients’ individual company values, we define the formal characteristics they wish to see reflected in their typeface and corporate design identity. Together we test our initial designs until all parties are satisfied with the basic characteristics of the key letter shapes. Only then do we follow through with the development of glyphs in all weights and styles, as well as the technical differentiation required for use on all platforms and media.

The character of a corporate typeface 

depends on its proportions, the contrast of the letter forms, and possibly the shape of serifs. These physical attributes give expression to the written word, beyond just its surface meaning.

Technology

Fonts = Design + Software

Beyond the aesthetics, fonts are essentially software containing intelligence that further defines how they look and function. Examples of this are OpenType features that control ligatures or support language-sensitivity, and ClearType hinting which optimises the display of fonts for the screen. These technologies demand precision and skill to ensure the optimal use of fonts worldwide.

OS/2 table, dlig, fstype, … the lingo of font technology today is confusing, but we cover the technicalities associated with making your corporate typeface work well in all media and platforms, making the fall back to system fonts obsolete.

12 Good Reasons

Why a custom typeface is a good idea

There are many requirements for a typeface to work seamlessly within a certain context, which is why an off-the-shelf font is often not the ideal solution. The three main pitfalls of a retail font are licensing, aesthetics and functionality. The license agreement of an existing font may not allow its usage on your desired platform or may entail fees which are too high. An off-the-shelf font might also lack the typographic features (small caps, arrows, figure sets or your logo design) required in your company’s everyday work flow. The final challenge is to find the right ‘look’ in an existing typeface – one that works for all your company’s communication and expresses the unique quality of your corporate culture. We would be happy to visit your offices and discuss these and the other potential benefits of a type design tailored to your individual needs.

Off-the-shelf fonts will always have restrictions such as extra license fees for additional users or platforms, while custom type design offers you control over your costs and full freedom of usage.

System
Font
Retail
Font
Custom
Font
Expression of character ± +
Unique Characteristics +
License-free for Print, PDF, Web and App + +
License-free for Additional Users + +
License-free for Additional Font Formats + +
Additional Language Support ± ± +
Optimised Screen Display + ± +
Optimised For Print + +
Multiple Figure Sets and Small Capitals ± +
Harmonising Sans and Serif +
Integrated Customised Symbols ± +
Optimised To Workflow ± +

Pricing

Starting at € 6,000.— For a sans serif

We would be happy to provide a detailed estimate of our services, but to give you a rough idea of the costs and timing involved we have assembled this example calculation based on a sans-serif typeface with a Latin Standard glyph set (approximately 250 glyphs). Depending on the size of your company we have used different multipliers which influence our base price. Keep in mind this should only be taken as an indication — we are enthusiasts willing to compromise for the challenges of an exciting assignment. Our delivery time for a type design concept is approximately four weeks. The design of one font takes roughly 6 weeks while multiple fonts with extended glyph sets including Greek and Cyrillic, may take up to 6 months. Further details can be provided in a full written estimate based on your specific needs.

Example calculation for a small local company or a big multi-national corporation.

Example
calculation
small local
company
international 
corporation 
Basic price Sans Serif:
6,000.— Euro

× 1

× 1

Glyph set:
Latin standard 

× 1 × 1

Number weights/styles:

Regular, Bold and Italic
for example 

× 3 × 3
Client factor: 

 × 0.75

× 3
Cost: = 13,500.— Euro = 54,000.— Euro

Umfang

eine Markante Headlineschrifr oder eine Superfamily?

Der Umfang einer Hausschrift ist skalierbar. In vielen Fällen genügt bereits ein einzelner markanter Schnitt, der prominent als Headline-Font das typografische Erscheinungsbild eines Unternehmens in den Köpfen der Betrachter verankert. Möchte man dagegen auf allen Ebenen die eigenen Marke kommunizieren, ohne auf Systemschriften oder Schriften von der Stange zurückgreifen zu müssen, empfiehlt sich eine Hausschrift-Familie mit allem drum und dran: mehrere Schnitte, Ausbau in nicht-lateinsiche Sprachen wie griechisch und kyrillisch, Kapitälchen, alternative Ziffernsets und weitere Features, alles auf Ihren Workflow zugeschnitten.

XS, S, M, ? Egal welchen Umfang Ihre Hausschrift haben soll, wir kümmern uns drum ########### ######### #### ##### #### ######## ####### ####

XS

Nur Headline

M

Headline & Text

XL

Superfamily

1 Schnitt
Regular

3 Schnitte

Regular, Bold 
und Italic


12 Schnitte

Sans und Serif, jeweils als Regular, Medium, Bold, Regular Italic, Medium Italic und Bold Italic

Beispiel: Glasgow School of Art ↗︎

Beispiel:
Media Markt ↗︎
Beispiel:
Bundesregierung ↗︎

supertype is a committed partnership of two experienced and enthusiastic type designers, Jürgen Huber and Martin Wenzel.


Other projects:

typedepartment.de

martinplusfonts.com

Get in touch with supertype

For questions — big or small — regarding custom font design and technology send us a message or give us a call. We welcome the challenge of every new assignment and would be happy to visit you and present our approach to corporate type design. contact@supertype.de | twitter | Instagram


Jürgen Huber, +49 179 39 66 327
Martin Wenzel, +49 152 035 45 006

© 2013–2016 Jürgen Huber & Martin Wenzel · Imprint ↖︎
© 2013–2016 Jürgen Huber & Martin Wenzel · Imprint ↙︎

Imprint

Responsible for the content of this website

Jürgen Huber and Martin Wenzel


→ Martin Wenzel, Bayerische Straße 3 
10707 Berlin, Germany, +49 (0)30 88 72 79 70
contact(at)supertype.de 
VAT ID Martin Wenzel: DE814495457


→ Jürgen Huber, Clayallee 290
14169 Berlin, Germany, +49 (0)30 88 72 79 70
contact(at)supertype.de  

Disclaimer

Although the greatest possible care has been taken in preparing the information contained on this website, we offer no guarantee that the information presented here is accurate, complete or up-to-date. External links to third party websites are the responsibility of the individuals concerned. When we set up the external links we verified the contents carefully for legal violations, and none were identified. We have no control over the future contents of linked third party websites. However, if legal violations are identified in the future on these websites, the links to them will be deleted immediately. The contents published on this website are subject to copyright law. Use that is not permitted under German copyright law requires the written permission of the rights holder.


All rights reserved. © 2013–2016 supertype, Jürgen Huber and Martin Wenzel

German Federal Government · The typefaces BundesSans and BundesSerif for communcations by the German government and ministries


German Federal Government · The typefaces BundesSans and BundesSerif for cross media and cross platform communication

In cooperation with MetaDesign Berlin ↗︎